How to raise money with video

Video is an essential component of any fundraising pitch. 

No matter what type of fundraising you're seeking, video effectively communicates the story of your organization with greater impact than the written word, and more scalably than an in-person presentation.

One study by Google showed that 57% of people who watched fundraising videos donated! Also, video in an email leads to a 200-300% increase in click-through rates. 

If you’re raising capital, you can demonstrate the impact of your product to consumers, explore complex use cases, and tangibly showcase the potential scale of your product or service. Additionally, videos live on past an in-person presentation.

If you’re a non-profit, you can show donors the impact of their contributions by highlighting the stories of the people you uplift. 

• Show Your Solution

  • Whether you have a non-profit helping thousands of people or a startup with a fresh solution to an everyday problem, show don't tell! This is where video can be a great supplement to a pitch: it's a chance to show what you do in action.

• Start Small

  • While it's tempting to jump into the full potential of your solution, show a personal story, then extrapolate. People connect (first) with other people, not numbers. Even though numbers are critical, particularly for investors, a personal story is key to connecting with your funders and sharing your work.

• Short and Sweet

  • Depending on the type of video and where it will be viewed, a video between 30 seconds and 5 minutes is the perfect length. As exciting as your work is, your funders won't stay focused as long as you will!