5 Ways Video Production Can Help You Increase Sales
Sharing your company’s story and values with prospective customers
In 2022, people want to understand the people and story behind their purchases. What makes your company unique? Whether it’s your life story, company values, or why you decided to build your product or service, consumers want to know more about the companies they buy from.
71% of consumers prefer buying from companies aligned with their values. Video is a great way to communicate the values of your brand.
Testimonials and Case Studies
A testimonial or case study video builds confidence in your company by showing the impact it’s made on customers. Reading reviews on your website can be helpful, but video testimonials are more impactful.
Customer testimonials have been shown to increase revenue per customer by 62%.
Educate customers about your product through video
72% of customers prefer videos when learning about products.
Product or service education doesn’t need to be boring. Why not show off cocktail recipes for the spirt you’re selling, teach interior design tips from your furniture company, or give fitness advice from your CrossFit business?
Sell a lifestyle, not your product
Successful consumer brands sell the lifestyle associated with that brand. Whether your brand is motivational like Nike, adventurous like Red Bull, or luxurious like Gucci, make video content that explores this lifestyle.
Use video in your sales process
What differentiates you from competitors? Show it through video!
If your sales team often repeats themselves in the sales process, save time with video content. Video is more engaging than text, and avoids repetitive and unnecessary conversations so your sales team can focus on the areas of greatest importance.