Understanding Metrics

Maximizing the impact of your video content requires an understanding of the right metrics. Views and impressions may give you a quick snapshot of your reach, but they are just the tip of the iceberg. Here are the key video metrics to track:

1: Watch Time: Measures the average amount of time viewers spent watching your video. It's a crucial metric to evaluate engagement and keep your audience hooked.

2: CTR (Click-Through Rate): If your video is on a landing page or has a clickable call to action, this metric measures how many viewers move forward.

3: Shares: Reflects how much your content is being shared and spread organically. The more shares, the higher your reach and brand awareness.

4: Follower/Subscriber Count: Depending on your brand, this may or may not be a helpful metric. It indicates how many people have subscribed to your profile, which means they'll see your content more often in their feed.

5: Brand Awareness: Measures how well your brand is known and recognized. You can track this by using surveys, social listening tools, or brand mention tracking. Since consumers require 8 exposures to a brand before taking action on average, brand awareness is one of the most important components to focus on.

Unlike views, likes, and impressions, these metrics will give you a clear picture of the effectiveness of your video content. 100,000 views by the wrong audience will lead to worse results than just 10 of your target audience engaging with the video. Focus on the metrics that truly matter and drive real results.